ABOUT US
Founded in 2008 by Li Boatwright, Storrington Collective is where inspired storytelling meets strategic sales & marketing for the world’s most exceptional names in luxury travel. Whether you are a secluded island retreat, a remote safari lodge, an inspiring eco hideaway, a chic city stay, or a far-flung luxury destination, we captivate both media and trade audiences across the UK and Ireland, connecting extraordinary places with the people who shape the way the world travels. Combining strategic communications with proven sales & marketing insight, we offer a fully integrated approach that crafts narratives that resonate and relationships that endure – building awareness, driving bookings, and elevating brands within the UK’s modern travel landscape. Our award-winning team combines creativity with commercial insight, deep industry knowledge, and unwavering passion, working in true partnership with our clients to drive awareness, bookings, and brand affinity that truly sets us apart.
OUR TEAM
HEAD OF PUBLIC RELATIONS
LI BOATWRIGHT
FOUNDER
Known for her direct approach, Li has spent her career immersed in communications for luxury travel, hospitality, and lifestyle. Her entrepreneurial vision led her to launch Storrington Collective in 2008, one of the UK’s most respected public relations, sales & marketing agencies. Li’s depth of knowledge, extensive experience, and influential network of media contacts are combined with her founding commitment to deliver a highly personal performance-focused approach. With her ability to create 360-degree campaigns, Li has strengthened perceptions, driven commercial return, and delivered long-lasting value for a client portfolio that includes hotels, resorts, private islands, iconic restaurants, and luxury brands.
HEAD OF SALES & MARKETING
JULIAN LANCASTER
CO-FOUNDER
Julian Lancaster began his career in 2003, building a strong foundation with globally respected brands including Banyan Tree Hotels & Resorts, Angsana Hotels & Resorts, Victoria Hotels & Resorts and Peter Island Resort. His approach is rooted in authentic relationships, strategic thinking, and a commitment to long-term success. In 2013, he founded Red Sky Marketing, representing a portfolio of standout luxury properties including ÀNI Private Resorts and Hanging Gardens of Bali. Julian joined Storrington Collective in 2022, co-founding the Sales & Marketing division with Kevin Oddy, where he champions meaningful partnerships and results-driven growth.
SENIOR TEAM
