OUR EXPERTS
Our award-winning team combines creativity with commercial insight, deep industry knowledge, and unwavering passion, working in true partnership with our clients to drive awareness, bookings, and brand affinity that truly sets us apart.
LI BOATWRIGHT
FOUNDER & DIRECTOR OF PUBLIC RELATIONS
Known for her direct approach, Li has spent her career immersed in communications for luxury travel, hospitality, and lifestyle. Her entrepreneurial vision led her to launch Storrington Collective in 2008, one of the UK’s most respected public relations, sales & marketing agencies. Li’s depth of knowledge, extensive experience, and influential network of media contacts are combined with her founding commitment to deliver a highly personal performance-focused approach. With her ability to create 360-degree campaigns, Li has strengthened perceptions, driven commercial return, and delivered long-lasting value for a client portfolio that includes hotels, resorts, private islands, iconic restaurants, and luxury brands.
JULIAN LANCASTER
CO-FOUNDER AND DIRECTOR OF SALES & MARKETING
Julian Lancaster began his career in 2003, building a strong foundation with globally respected brands including Banyan Tree Hotels & Resorts, Angsana Hotels & Resorts, Victoria Hotels & Resorts and Peter Island Resort. His approach is rooted in authentic relationships, strategic thinking, and a commitment to long-term success. In 2013, he founded Red Sky Marketing, representing a portfolio of standout luxury properties including ÀNI Private Resorts and Hanging Gardens of Bali. Julian joined Storrington Collective in 2022, co-founding the Sales & Marketing division with Kevin Oddy, where he champions meaningful partnerships and results-driven growth.
SENIOR TEAM
KEVIN ODDY
DIRECTOR
A former criminal defence lawyer for nearly 20 years, Kevin joined Storrington PR in 2009. His skill in managing complex multi-stakeholder projects and handling major campaigns, from concept to execution, is complemented by his management and fiscal abilities, which are proven assets for their clients. Kevin’s cross-channel expertise sees him working closely with clients in defining impactful campaigns that are aligned with the business objectives. He maintains day-to-day interaction with media from all sectors to ensure awareness of Storrington Collective PR’s clients and secure opportunities.
BECKY HAMPSON
ACCOUNT MANAGER
Becky has worked in the luxury travel and hospitality sector for five years and has been at the forefront of communicating sustainable initiatives on behalf of Storrington Collective PR’s clients. In 2025, Becky was named one of TTG’s 30 Under 30 and became a Green Globe Accredited Auditor, signifying her competence and commitment to auditing businesses in compliance with the Green Globe Standard for Sustainable Tourism. Achieving this accreditation, along with her being awarded the Eco Conscious PR Visionary Award in 2025 and 2026, combined with her detailed knowledge of the international luxury travel sector, means she is able to provide in-depth sustainability consultancy for the travel and tourism industry.
JULIA MAROZZI
SENIOR CONSULTANT
Julia Marozzi has an international media background as a senior editor at the Financial Times, the global business newspaper, and has also worked at the Sunday Times, The Miami Herald and the South China Morning Post. She has experience in consumer industries, luxury goods, retailing, IT, oil and gas, pharmaceuticals, chemicals, financial services, the security industry and the public sector. She has advised leading European CEOs in the software, sports and leisure industries. She has undertaken media training for CEOs and advised them on executive development and positioning. From 2005 to 2020, she was the Head of Lifestyle Communications and edited Bentley’s customer magazine for Bentley Motors.
